Global Sourcing Leadership
At SF Global Sourcing, we are not only world-class sourcing specialists, but are also committed to giving back to both our business community and the communities with which we operate in at large. Here are just some of the ways that we strive to provide leadership.
Electronic Retailing Association
Steven Feinberg, CEO of SF Global Sourcing, is the current Chairman of the Board of the Electronic Retailing Association (ERA), the premiere trade association dedicated to direct-to-consumer commerce. Steven’s role is the culmination of a three-year volunteer board term that has included stints as the organization’s Treasurer and Chairman of the Finance Committee, Vice Chairman, and active participation on its Executive Committee for the past two years. Just as he has evolved SF Global Sourcing into a worldwide entity, Steven is keen on helping ERA expand its global footprint in the face of challenging economic times.
From left to right: Roger Colaizzi, Esq., Venable LLP, Steven Feinberg, CEO, SF Global Sourcing and current ERA Chairman of the Board, Jeff Tuller, CEO, Savvier, LLP and Julie Coons, President and CEO, ERA attending the annual ERA Government Affairs Fly-In in Washington, D.C.
Today direct marketers must be “retail ready” and compete with every other channel in the marketplace on equal footing. That means that every facet of a direct-marketed product configuration must meet the highest quality and standards. However, it is critical that markets maintain a reasonable cost of goods sold without sacrificing excellence. Steven Feinberg has authored several articles that explore different facets of sourcing and packaging, worthy of marketers’ consideration. You can find a link to each of them here:
|“Choose Your Team Wisely to Avoid Partners in Crime.” Counterfeiting and piracy are real risks that you can lessen if you have the right manufacturing partners. Learn what to look for by reading this article from the July 2011 Electronic Retailer here.“Your Packaging Is Your Brand.” You only get one chance to make a first impression. Discover why packaging can be as vital as the product itself, in this insightful article from Electronic Retailer’s March 2011 issue you can read here.
“Be the Apple of Your Consumer’s Eye With Smart Design.” Design matters and nobody does it better than Apple. What lessons can marketers learn from the world’s most valuable brand? Discover the answers by reading this cogent piece from the June 2011 edition of Electronic Retailer here.
At SF Global Sourcing we give back to our communities in a variety of ways. This year we have joined our industry colleagues and friends at Oak Lawn Marketing who have created a the OLM Genki Japan Fund to focus on providing shelter and basic necessities for those effected by the devastating earthquake and tsunami in Japan. You can learn about their efforts here or to make a direct contribution, please visit here.
At SF Global Sourcing we also lend financial support to Larger Than Life dedicated to improving the quality of life of children with cancer, regardless of religion, race or ethnicity. You can learn more about their important work here.